On July 28, 2025, New Zealand well known health supplement brand ORAMA® and Massey University's College of Health Sciences announced a new strategic partnership at a public speaking presentation in Auckland. The collaboration formalises their commitment to working together on scientific research and validating health-related products. This new phase of cooperation marks a significant step for both organisations, who share a common vision of "Enhance Human's Wellbeing" and "Living well, Ageing well."
(Photo: The five representative supplement products of ORAMA® were displayed at the Health & Wellness Public Presentation presented by ORAMA® and Massey University New Zealand.)
(Photo: The event scene at the Health & Wellness Public Presentation presented by ORAMA® and Massey University New Zealand.)
As a New Zealand-based health supplement brand highly recognised by consumers, ORAMA® has always upheld the belief of "providing the perfect solution for health needs," continuously optimising products and pursuing innovation. Based on this brand spirit, ORAMA® further proposed a research and development philosophy that has been well-received by the market: "addressing consumers' self-perceived health needs and balancing bodily functions, promoting physical and mental health, and inner peace through natural means and scientific solutions.”
(Photo: Prof. Ajmol Ali and Dr. Kaio Vitzel presenting at the Health & Wellness Public Presentation presented by ORAMA® and Massey University New Zealand.)
The core content of this presentation focuses on a scientific review report jointly completed by ORAMA®'s parent company, Sky Fun International Limited, and Massey University. The report systematically analyses the mechanisms of action and potential health benefits of the following five representative supplement products:
- ORAMA® L-Ergothioneine
- ORAMA® Quercetin
- ORAMA® Coenzyme Q10 (CoQ10)
- ORAMA® Pyrroloquinoline Quinone (PQQ)
- ORAMA® Vitamin B12 (Mecobalamin)
(Photo: ORAMA® L-Ergothioneine displayed at the Health & Wellness Public Presentation presented by ORAMA® and Massey University New Zealand.)
In the first phase of research, the Massey University College of Health Sciences research team, led by Professor Ajmol Ali, Associate Dean and Professor of Sport and Exercise Science, along with Dr. Martin Dickens, Lecturer in Metabolic Physiology, and Dr. Kaio Vitzel, Senior Lecturer in Physiology, took a scientifically rigorous approach. The team conducted extensive reviews of existing research and evidence to delve into the positive effects of the ORAMA® product on human health management, nutritional supplementation, and overall physical and mental well-being.
(Photo: Prof. Ajmol Ali presenting at the Health & Wellness Public Presentation presented by ORAMA® and Massey University New Zealand.)
(Photo: Dr. Kaio Vitzel presenting at the Health & Wellness Public Presentation presented by ORAMA® and Massey University New Zealand.)
After months of research and evaluation by a team of professors, PhDs, and brand R&D experts from both sides, the initial research findings were officially released on July 28, 2025, at the Massey University College of Health Sciences. The report, based on in-depth research of ORAMA® and its related products, provides a vivid, intuitive, and scientifically profound systematic explanation from multiple dimensions, including scientific nutrition, exercise and health, organ function support, and protection against harmful external influences.
This presentation not only systematically explained the scientific logic and nutritional value behind the ORAMA® product to the public, but it also laid the foundation for future research directions. ORAMA® and Massey University stated that they will continue to delve into core ingredients with the potential for scientific research based on consumer feedback and market trends, and promote the development of precision health and nutrition based on empirical evidence.
(Photo: Prof. Ajmol Ali and ORAMA® Brand Public Relations Director at the at the Health & Wellness Public Presentation presented by ORAMA® and Massey University New Zealand.)
The partnership between ORAMA® and the Massey University College of Health Sciences is a long-term collaborative research initiative. Its goal is to continually contribute scientific power to the healthy living and holistic healing of consumers. We believe that the combination of ORAMA®'s natural health power and Massey University's wealth of knowledge and research strength will bring consumers a more joyful and scientifically-backed healthy lifestyle.
(Photo: Prof. Ajmol Ali、Dr. Kaio Vitzel and ORAMA® Brand Public Relations Director at the Health & Wellness Public Presentation presented by ORAMA® and Massey University New Zealand.)
This collaboration is a prime example of the deep integration of knowledge and natural health, as advocated by Massey University's enduring motto, 'Let knowledge flourish.' Moving forward, ORAMA® will continue to be science-driven, working with Massey University to advance more evidence-based research and continually empower the physical and mental well-being of consumers worldwide."
(Photo: Prof. Ajmol Ali and Dr. Kaio Vitzel at the Health & Wellness Public Presentation presented by ORAMA® and Massey University New Zealand.)
(Photo: The attending guests at the Health & Wellness Public Presentation presented by ORAMA® and Massey University New Zealand.)
About Massey University, New Zealand
Founded in 1927, Massey University is named in honour of former New Zealand Prime Minister William Ferguson Massey. It's one of New Zealand's eight comprehensive, research-intensive public universities and is ranked among the top three in the country.
Massey University is the only university in New Zealand with campuses in three cities: Auckland, Wellington, and Palmerston North. It also has one of the largest student populations in New Zealand, attracting international students from over 100 countries.
Massey University excels in various fields, including health sciences, medicine, nursing, agriculture, forestry, development studies, and art and design. It is a vital academic force driving New Zealand's academic development and international exchange.
